MSC Malaysia Success Stories
Enlinea
By Charles F. Moreira
The Wedding is one of the most important milestones in every young man's and young woman's life. It is the point from which they begin their lifelong journey together as husband and wife, have children, raise and educate them till they can stand on their own two feet in life, and in the mean time, also provide a suitable home for themselves, their children and perhaps their aged parents.
With that in mind, MSC Malaysia status company Enlinea Sdn. Bhd., aims to operate South-East Asia's leading portals focusing on ladies, which cater to the three main stages of women's lives - namely their wedding, young motherhood and family home life.
Established in early 2012, Enlinea initially developed high-volume, high traffic, electronic-commerce sites for many clients, including real estate agencies, hospitality service providers, airlines, banks, florists and others.
Later in 2012, the company decided to create and run its own electronic-commerce portal, so it developed Wedding.com.my to cater to the first main stage of women's lives, inspired by personal experience.
“And, today, we are fully committed to Wedding.com.my, which helps couples plan and coordinate all stages of their wedding, according to their likes, tastes and budget, with plans to expand beyond Malaysia into Singapore next year, and into Indonesia and Taiwan after that”, said Petrina Goh, Enlinea's Chief of Finance & Strategy.
“With the help of technology, the industry will evolve to be more transparent and will provide brides-to-be and new mothers the information they need when they begin the next stages in their lives.
“Our vision is to be South East Asia's leading female portal guiding women through the three important stages of her life, and we aim to launch our Motherhood.com.my online shop by early next year, to expand into other regions by the middle of next year, followed by portals catering to the third stage of women's lives - namely, home décor, living and lifestyle”, Petrina added.
Enlinea, which means 'online' in Spanish, launched Wedding.com.my in beta format in September 2012, and patterns the site according to the wedding site TheKnot.com in the United States. Since then, the company has established itself as the premier and leading wedding site in Malaysia, and aims to reach eight out of 10 brides in Malaysia. It officially launched Wedding.com.my in 2013.
