An art and science of making that personalised cuppa

“Let's meet up for coffee,” is a familiar refrain we often hear today as an invitation to meet to discuss business, work or just chat in the many international and domestic branded franchised chain cafés dotting the major cities and towns across Malaysia and much of Asia.


The operations of many of these popular coffee outlets are based upon industrial supply chain, distribution, production processes, delivery practices and standardised products, to optimise on purchasing costs and high labour costs in the brands' home countries.

As a result these outlets and their end products regarded by some to have a rather standardised, cookie cutter look, fell and taste which lacks individuality and the personalised touch.

However, the Coffee Ritual café, formerly located on Jalan 14/20, Section 14, Petaling Jaya is unique, with its display of coffee making paraphernalia, bags of coffee beans from around the world, coffee-themed paintings by a local artist on its walls and its its unique colour scheme and décor.

One also can't help miss the rather ritualistic manner in which cups of what it calls “single origin gourmet coffees” are individually brewed  manually by its manager Chung Yeh Chin on its front counter using equipment which look more at home in school science lab.